The RoundView
Sustainability Framework

Part 01

What The RoundView is

The RoundView is a science-based toolkit for sustainability thinking and learning. It identifies the root causes of environmental problems and their positive opposites, giving organisations and communities a shared compass for moving towards a sustainable future.

It has been tested and proven across schools, libraries, museums, businesses, colleges, and landscape-scale partnerships. Partners include UNESCO, Tesco, Manchester City Council, and the University of Manchester. The framework is scalable from a primary school classroom to government policy.

Part 02

My role

The team behind The RoundView are academics and scientists. They have built something extraordinary, and they wanted a commercial and strategic perspective on how to take it to the world.

• Applying the same vision, mission, goals, values, and culture framework to help the organisation think commercially about its growth
• Helping develop a partnership and relationship-led go-to-market approach
• Supporting the team in translating complex, science-based thinking into accessible, audience-relevant messaging
• Contributing to strategic direction as the organisation moves from a project-based model towards wider, scalable impact

Part 03

Why I care about this work

The RoundView played a central role in a £3.2M National Lottery project reimagining post-industrial sites between Manchester and Liverpool. It has already proven it can work at scale.

Sustainability and the world we are leaving behind are important to me, and I want to be part of the solution. The RoundView is one of the most useful tools I have encountered for shifting how people think about environmental problems, and I believe it has the potential to influence everything from how children learn to how governments legislate.

I take on work like this because I believe in it, as well as for the commercial interest.