Commercial strategy that transforms commercial performance.

A fractional Chief Commercial Officer is a self-employed senior commercial leader who works inside your business part-time or on a defined piece of work. The difference goes beyond cost. Because I work across several businesses at once, I’ve met a far wider range of commercial problems, markets and team set-ups than most full-time hires see. You get the seniority and judgement without the salary, the employment costs or the risk of the wrong permanent appointment.

What a fractional CCO does

Most engagements run for 12 to 24 months. The early months build the commercial framework and prove what works; after that, the work moves to scaling it. An engagement usually ends when the business has grown to the point where a full-time commercial hire makes more financial sense. When that happens, I’ll say so first, and I’ll help you recruit the right person.

I can usually start within three months, depending on current commitments. Before anything is agreed, our first conversation is a free working session on a real commercial problem you’re facing. If it’s useful and we work well together, you’ll know the fit is right. If it isn’t, you’ve avoided an expensive mistake. From there we agree a plan with clear goals and measures from day one. A 90-day plan is one example of how that can run; the problem decides the shape.

Mostly remotely, using the right tools for project management, communication and accountability. Time in the room matters most at the start of an engagement and at the big decision points, so I travel when it adds value.

I work on a monthly retainer. Retainers start at £1,800 a month and scale with the time and scope your business needs. I’m self-employed and responsible for my own tax, National Insurance and pension, so you don’t carry the employment overhead of a senior hire, and there’s no long-term employment commitment.

How fractional CCO pricing works · How IR35 applies

Businesses that don’t want to change. If the leadership team isn’t willing to question how things have always been done, or there’s no appetite for honest conversations, I can’t make a real difference. I work best with leaders who are open-minded, have energy for growth and are willing to be uncomfortable for a while in pursuit of something better. I’m also not the right fit where there’s no sense yet of vision, mission or values. They don’t need to be perfect; commercial strategy needs something to anchor to.

Every commercial decision runs through the same five stages. Purpose: does this fit the vision, mission and goals? Target ICP: are we clear on exactly who we’re targeting and why? Core message: is the reason for their attention clear? Call to action: do we know what we want them to do? Outcomes and key results: what does success look like before we start? Each piece of work has a defined outcome before it begins, so we always know whether it worked and can use what we learned for the next step.

The five-stage GTM framework

I work inside your team, not alongside it. From day one I’m part of your commercial function, and I do the lead generation, outreach, pitching, presenting and networking myself. I don’t hand you a document and leave. There are no agency overheads, no requirement to work in my systems and no junior team delivering what a senior person sold.

Fractional CCO, consultant or agency compared