Case study · eCommerce · FMCG
UK Subscription
eCommerce Business
Market segment 4× larger identified · £16K/month recovered · Major multinational contract in progress
Key result
A target market segment four times larger identified, £16,000 per month recovered from wasted ad spend, and a multinational contract in progress.
Part 01
The challenge
A FMCG subscription business preparing for a £2M investment raise had hit a revenue plateau. 70% of the raise was earmarked for marketing spend, but the existing strategy wasn’t working.
Part 02
What I did
- Analysed in-house and market data to identify segment opportunity
- Identified a target segment four times larger than the existing one
- Redesigned channel strategy and redirected spend
- Launched a new digital channel better suited to the target segment
Part 03
The result
£16,000 per month was freed from wasted ad spend, and the new channel is live and producing results. The business is now pitching for and winning a major contract with a well-known multinational.
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