PPE + Workwear
Supply and Manufacture

Part 01

The challenge

A UK manufacturer had stalled growth, an underperforming pipeline, and a customer base that wasn’t being maximised. The BD team was reactive, and there was no differentiation between short, mid, and long-term opportunity.

Part 02

What I did

• Designed a five-stage growth plan across four revenue streams
• Recovered lapsed clients and grew existing accounts via cross-sell and upsell
• Structured cold outreach and long-term pipeline development
• Linked every marketing activity directly to one of the five growth stages

Part 03

The result

34% year-on-year revenue growth, fully attributed to the strategy and its implementation across the team.