Case study · Manufacturing · B2B
PPE + Workwear
Supply and Manufacture
Revenue up 34% in year 3 on year 2, over a three-year engagement.
Key result
The client brought me in because revenue had been falling year on year. I worked with them for three years. In year 3, revenue was up 34% on year 2. This is a single-client result over that period.
Part 01
The challenge
A UK manufacturer had revenue falling year on year, an underperforming pipeline, and a customer base that wasn’t being maximised. The BD team was reactive, and there was no differentiation between short, mid, and long-term opportunity.
Part 02
What I did
- Designed a five-stage growth plan across four revenue streams
- Recovered lapsed clients and grew existing accounts via cross-sell and upsell
- Structured cold outreach and long-term pipeline development
- Linked every marketing activity directly to one of the five growth stages
Part 03
The result
In year 3 of the engagement, revenue was up 34% on year 2. The work covered strategy, planning and change management across the team.
“We saw 34% growth year on year through strategy, planning and change management.”
PPE + Workwear client, Manufacturing · B2BDoes this sound familiar?
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