Case study · Luxury Supplier · B2B
Luxury Bespoke Stone
and Tile Supplier
Qualified leads tripled and marketing costs halved within 12 months
Key result
Qualified leads tripled and marketing acquisition costs halved, both within 12 months.
Part 01
The challenge
A high-end B2B supplier was generating leads but at too high a cost and too low a conversion rate. The commercial and marketing functions were disconnected, and ROI on marketing spend was unclear.
Part 02
What I did
- Conducted detailed marketplace research and built specific buyer profiles
- Mapped purchasing behaviour to redesign the GTM approach
- Created a brand marketing campaign targeting the right buyer types at the right stage
- Implemented a point-of-conversion strategy aimed at closing sales as well as attracting leads
Part 03
The result
Within 12 months, qualified leads had tripled and marketing acquisition costs had fallen by 50%.
“The strategy we undertook tripled the qualified sales leads, and halved our marketing costs, in 12 months.”
Luxury B2B Supplier, Stone & Tile · B2BDoes this sound familiar?
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