Interior Design
Consultancy

Part 01

The challenge

A growing consultancy was winning business but not at the volume or quality needed for sustainable growth. Lead generation was inconsistent, and the pipeline wasn’t structured to deliver predictable revenue.

Part 02

What I did

• Restructured sales and marketing to target the right decision-makers
• Introduced a framework for qualifying leads at SQL and SAL stage
• Aligned marketing output directly to sales objectives
• Built a pipeline process the team could operate independently

Part 03

The result

Threefold increase in qualified lead generation. Revenue grew from £9M to £15M over two years - a 67% increase.