Case study · Professional Services · B2B
Interior Design
Consultancy
Annual revenue up from £9M to £15M in two years, on the back of a 3× uplift in qualified lead generation
Key result
Annual revenue rose from £9M to £15M in two years, on the back of a threefold uplift in qualified lead generation.
Part 01
The challenge
A growing consultancy was winning business but not at the volume or quality needed for sustainable growth. Lead generation was inconsistent, and the pipeline wasn’t structured to deliver predictable revenue.
Part 02
What I did
- Restructured sales and marketing to target the right decision-makers
- Introduced a framework for qualifying leads at SQL and SAL stage
- Aligned marketing output directly to sales objectives
- Built a pipeline process the team could operate independently
Part 03
The result
Qualified lead generation increased threefold. Over two years, revenue grew by 67%, from £9M to £15M.
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