Case study · Construction · B2B
T2 Contractor,
Construction Sector
Purpose, brand, website, CRM and sales strategy rebuilt from scratch for an established contractor
Key result
A full commercial transformation: purpose, brand, website, CRM and sales strategy rebuilt from scratch where no commercial function existed.
Part 01
The challenge
An established contractor had a strong delivery reputation but a weak commercial presence. Branding didn’t reflect the business, there was no CRM, and the sales strategy was informal and inconsistent.
Part 02
What I did
- Redefined the company’s purpose and aligned brand identity to it
- Built the website and recruited a marketing assistant
- Implemented a CRM system across the commercial team
- Designed a sales strategy built around how buyers make decisions
- Mediated between operations and sales functions
Part 03
The result
A fully functioning commercial operation built where none existed before, with ongoing growth attributed to the infrastructure created.
“Helen revolutionised our sales and marketing. I hate to think of where we might be now if we hadn’t done this when we did.”
T2 Construction Contractor, Construction · B2BDoes this sound familiar?
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