AuditBot
AI Audit Platform

Part 01

The starting point

AuditBot’s founders are deep experts in statutory financial audit, operating in one of the most risk-averse and process-driven sectors in professional services. Their expertise is technical and industry-specific. What they needed was someone who could build and lead the commercial function, and who would be the right cultural fit for a team where trust and shared values matter enormously.

When I joined, the product was in build. There was an instinctive sense of who the customer was, but no documented ICP, no research into how the proposition connected to the buyer’s emotional decision-making, and no go-to-market framework or pipeline. The commercial foundations needed to be properly architected from the ground up.

Part 02

How I approached it

• Applied the horizontal framework first: vision, mission, goals, values, and culture as the lens for every commercial decision
• Used the vertical model for each go-to-market activity: purpose, ICP, core message, call to action, and anticipated OKRs before spending a pound
• Identified that in-person relationship building was the highest-value channel, making events the priority
• Built a LinkedIn thought leadership and personality-led content programme to warm audiences ahead of shows
• Shifted the commercial model from pay-as-you-go thinking to an annual recurring revenue structure, increasing contract value and revenue predictability
• Built CRM discipline and contracting rigour from day one, with exit in mind

Part 03

The outcome

A pipeline spanning the largest, mid-size, and small accountancy firms in the UK market, including firms at the very top of the sector. The majority of conversations progressed to an agreed business case or proof-of-concept stage, with conversion to revenue expected at product launch.

AccountEx London 2025 delivered genuine traction and sector-wide interest. The commercial architecture, CRM, and contracting infrastructure are built and ready to scale.