/*
 * Layout and type for the main pages: home, the three audience pages, about,
 * case studies, insights and the discovery story. The long-form articles and
 * case pages keep article.css.
 *
 * Colour pairs are chosen for WCAG AA: #2563EB is only used as a fill behind
 * white text or as text on white; on black, links and accents use #60A5FA.
 */
:root{
  --ink:#0A0A0A;--paper:#FFFFFF;--mist:#F4F4F4;--line:#E5E5E5;
  --blue:#2563EB;--blue-dark:#1D4ED8;--blue-light:#60A5FA;
  --text:#262626;--muted:#525252;--on-dark:#D4D4D4;--amber:#F59E0B;
  --wrap:1180px;--measure:68ch;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;font-family:'Poppins',system-ui,-apple-system,'Segoe UI',sans-serif;font-size:17px;line-height:1.7;color:var(--text);background:var(--paper);-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
h1,h2,h3{color:var(--ink);line-height:1.2;font-weight:700;margin:0 0 0.6em;letter-spacing:-0.01em;text-wrap:balance}
h1{font-size:clamp(2rem,1.4rem + 2.6vw,3.25rem)}
h2{font-size:clamp(1.5rem,1.2rem + 1.3vw,2.125rem)}
h3{font-size:1.25rem}
p{margin:0 0 1em}
p:last-child{margin-bottom:0}
a{color:var(--blue-dark);text-underline-offset:3px}
ul{padding-left:1.2em;margin:0 0 1em}
li{margin-bottom:0.5em}

.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.prose{max-width:var(--measure)}
.section{padding:clamp(56px,8vw,96px) 0}
.section--mist{background:var(--mist)}
.section--dark{background:var(--ink);color:var(--on-dark)}
.section--dark h2,.section--dark h3{color:#fff}
.section--dark a:not(.btn){color:var(--blue-light)}
.eyebrow{font-size:0.8125rem;font-weight:600;letter-spacing:0.12em;text-transform:uppercase;color:var(--blue-dark);margin:0 0 14px}
.section--dark .eyebrow,.hero .eyebrow{color:var(--amber)}
.lede{font-size:clamp(1.0625rem,1rem + 0.3vw,1.1875rem);max-width:var(--measure)}
.section-head{max-width:760px;margin-bottom:40px}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:12px 24px;border-radius:4px;font-weight:600;font-size:1rem;line-height:1.3;text-decoration:none;text-align:center;border:2px solid transparent;transition:background-color .2s ease,border-color .2s ease,color .2s ease}
.btn--primary{background:var(--blue);color:#fff}
.btn--primary:hover{background:var(--blue-dark);color:#fff}
.btn--ghost{border-color:currentColor;color:var(--ink);background:transparent}
.btn--ghost:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.hero .btn--ghost,.section--dark .btn--ghost{color:#fff}
.hero .btn--ghost:hover,.section--dark .btn--ghost:hover{background:#fff;color:var(--ink);border-color:#fff}
.actions{display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-top:28px}
.cta-note{font-size:0.9375rem;color:var(--muted);margin-top:14px}
.hero .cta-note,.section--dark .cta-note{color:#BDBDBD}
.text-link{font-weight:600;color:var(--blue-dark);text-decoration:underline;text-underline-offset:4px}
.section--dark .text-link{color:var(--blue-light)}

/* Hero */
.hero{background:var(--ink);color:var(--on-dark)}
.hero h1{color:#fff;max-width:20ch}
.hero__grid{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,0.75fr);gap:clamp(32px,5vw,72px);align-items:center;padding:clamp(48px,7vw,96px) 24px}
.hero__text .lede{color:var(--on-dark)}
.hero__photo{margin:0;max-width:440px;justify-self:end;width:100%}
.hero__photo img{width:100%;aspect-ratio:600/736;object-fit:cover;border-radius:6px;background:#1a1a1a}
.hero--simple .hero__grid{grid-template-columns:minmax(0,1fr);padding-bottom:clamp(48px,6vw,80px)}
.hero--simple h1{max-width:24ch}

/* Cards */
.cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.cards--2{grid-template-columns:repeat(2,minmax(0,1fr))}
.card{background:var(--paper);border:1px solid var(--line);border-top:4px solid var(--blue);border-radius:6px;padding:28px;display:flex;flex-direction:column;position:relative}
.section--mist .card{border-color:#ddd;border-top-color:var(--blue)}
.card h3{margin-bottom:12px}
.card p{color:var(--text)}
.card__link{margin-top:auto;padding-top:16px;font-weight:600}
/* The whole card is clickable through the heading link, without nesting links. */
.card--door h3 a{color:var(--ink);text-decoration:none}
.card--door h3 a::after{content:"";position:absolute;inset:0;border-radius:6px}
.card--door:hover{border-color:var(--blue)}
.card--door:focus-within{outline:3px solid #3B82F6;outline-offset:3px}
.card--door h3 a:focus-visible{outline:none}
.card__more{margin-top:auto;padding-top:18px;font-weight:600;color:var(--blue-dark)}
.card__more span{text-decoration:underline;text-underline-offset:4px}

/* Steps */
.steps{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;counter-reset:step}
.steps li{margin:0;padding:28px;border:1px solid #2a2a2a;border-radius:6px;counter-increment:step}
.steps li::before{content:counter(step,decimal-leading-zero);display:block;font-weight:700;font-size:1.5rem;color:var(--blue-light);margin-bottom:12px}
.steps h3{color:#fff;margin-bottom:8px}
.steps p{color:var(--on-dark)}

/* Proof */
.proof{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.proof__item{background:var(--paper);border:1px solid var(--line);border-radius:6px;padding:28px;display:flex;flex-direction:column}
.proof__label{display:inline-block;align-self:flex-start;font-size:0.8125rem;font-weight:600;letter-spacing:0.04em;padding:4px 10px;border-radius:999px;background:#E8EEFD;color:#1E3A8A;margin-bottom:14px}
.proof__label--pipeline{background:#FEF3C7;color:#78350F}
.proof__label--stage{background:#EDEDED;color:#262626}
.proof__client{font-size:0.875rem;color:var(--muted);margin-bottom:6px}
.proof__item h3{font-size:1.125rem}
.proof__item .card__link{margin-top:auto}

/* Lists */
.ticks{list-style:none;padding:0;max-width:var(--measure)}
.ticks li{position:relative;padding-left:30px;margin-bottom:14px}
.ticks li::before{content:"";position:absolute;left:4px;top:0.6em;width:10px;height:10px;border-radius:2px;background:var(--blue)}
.section--dark .ticks li::before{background:var(--blue-light)}
.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,5vw,72px);align-items:start}

/* FAQ: native details/summary, so answers are in the HTML and work without JS. */
.faq{max-width:820px;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:16px;align-items:center;padding:20px 0;min-height:48px;font-weight:600;font-size:1.0625rem;color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.5rem;line-height:1;color:var(--blue-dark);flex-shrink:0}
.faq details[open] summary::after{content:"\2212"}
.faq details>div{padding:0 0 22px;max-width:var(--measure)}

/* Callouts and quotes */
.note{border-left:4px solid var(--blue);background:var(--mist);padding:20px 24px;border-radius:0 6px 6px 0;max-width:var(--measure)}
.quotes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.quote{margin:0;background:var(--paper);border-left:4px solid var(--blue);padding:24px;border-radius:0 6px 6px 0}
.quote p{font-style:italic}
.quote figcaption{margin-top:12px;font-size:0.875rem;font-weight:600;color:var(--muted)}

/* Final CTA band */
.cta-band{background:var(--ink);color:var(--on-dark);text-align:left}
.cta-band h2{color:#fff;max-width:22ch}
.cta-band p{max-width:var(--measure)}

/* Listings */
.listing{list-style:none;padding:0;margin:0;display:grid;gap:0;border-top:1px solid var(--line)}
.listing li{margin:0;padding:24px 0;border-bottom:1px solid var(--line)}
.listing h3{font-size:1.1875rem;margin-bottom:6px}
.listing h3 a{color:var(--ink)}
.listing h3 a:hover{color:var(--blue-dark)}
.listing .meta{font-size:0.875rem;color:var(--muted);margin-bottom:6px}

/* Long-form story */
.article{padding:clamp(40px,6vw,72px) 0}
.article .prose h2{margin-top:1.8em}
.article .byline{font-size:0.9375rem;color:#BDBDBD;margin-top:16px}
.label{display:inline-block;font-size:0.8125rem;font-weight:600;letter-spacing:0.04em;padding:5px 12px;border-radius:999px;background:#FEF3C7;color:#78350F;margin-bottom:18px}

@media (max-width:960px){
  .cards,.proof,.quotes,.steps{grid-template-columns:minmax(0,1fr)}
  .cards--2{grid-template-columns:minmax(0,1fr)}
  .split{grid-template-columns:minmax(0,1fr)}
  .hero__grid{grid-template-columns:minmax(0,1fr)}
  .hero__photo{justify-self:start;max-width:320px}
}
@media (max-width:520px){
  body{font-size:16px}
  .wrap,.hero__grid{padding-left:16px;padding-right:16px}
  .actions .btn{width:100%}
  .card,.proof__item,.steps li{padding:22px}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;animation:none!important;scroll-behavior:auto!important}}
.cta-band .cta-note{color:#BDBDBD}
.hero a:not(.btn){color:var(--blue-light)}
.text-link{display:inline-block;padding:10px 0}
.prose li>a:only-child{display:inline-block;padding:8px 0}